Football Shirt

Promotional t-shirts are among the most popular promotional items given away by companies in the UK. Custom t-shirts have a long and colorful history. Since the 1950s when James Dean wore a white t-shirt under a leather jacket, t-shirts have been outspoken in their attitudes – but it wasn’t until the mid-sixties that they began to be used to deliver messages loud and clear. Disney was one of the first companies to use promotional t-shirts for their business, but they started a trend that is still growing and snowballing.

In the late sixties and early seventies, rock and roll concert promoters jumped on the bandwagon with t-shirts printed with the tour logo and dates. Those t-shirts became hot collectors items that promoted the band while declaring the tastes and personality of the wearer. Anyone who saw the t-shirt being worn had an immediate point of reference with the wearer. It brought out one of the most intense selling points of promotional t-shirts – they provide a sense of unity and identity with a particular group or attitude. Professional sports leagues and teams were quick to pick up on the trend, and promotional apparel bearing the trademark of one football club or another, or team kit items are among the hottest sellers in any department store.

Promotional t-shirts can do more than publicize your company’s name or logo, though. The right t-shirt can help solidify your branding and marketing efforts. By choosing t-shirt styles and messages that will appeal to your target audience, you’ll be helping to establish your brand in the minds of the public. The message that you put out there is more than the words on the t-shirt – it’s intrinsic in the t-shirt itself.

But, you’re thinking, a t-shirt is just a t-shirt. Not so at all! There are dozens of styles of t-shirts on the market these days, and most of them appeal particularly to a particular segment of the market. If you understand the market that you want to attract, you can aim your promotional message directly at them by choosing a styles, materials and designs that will make your promotional t-shirts appealing to them.

Is your product line meant to appeal to the trendy, young market? Take a clue from the adverts for products that they use. Choose bright, snappy colors and slimmer lines that hug the body to make your promotional message consistent with the market that you want to reach. Most teens and early-twenty-somethings want clothing that fits snugly. By fitting your style to their wants, you’ll be aligning your brand with their tastes.

On the other hand, if you’re marketing to eco-conscious folks, you’ll want to avoid synthetic fabrics and brightly colored dyes that are often petroleum based. Position your product in their minds with ‘all-natural’ – naturally grown cotton/flax blends for fabrics, undyed or naturally dyed colors like soft browns, tans, greens and blues. Promotional t-shirts for products aimed at women should be in figure flattering styles with cap sleeves and round necklines. Those aimed at the retirement crew should be high quality, traditionally styled and very, very comfortable.

For a wide selection of styles and colors in promotional t-shirts, visit YesGifts.co.uk, where you’ll find a rainbow of colors and dozens of different styles of promotional t-shirts. The professionals at YesGifts.co.uk can help you translate your ideas for promotional t-shirts and other promotional clothing into wearable art that will make your company into a fashion statement.

Author: Tina Rinaudo
Source: articledashboard.com

A polo shirt is a polo shirt is a polo shirt. Or is it? When you’re buying promotional polo shirts as a marketing or branding item for your company, there are many things to consider before making your choice. Here’s a quick primer on choosing and ordering promotional polo shirts for your business.

What’s It For?
Who will be wearing your promotional polo shirt, how often and how long? If you’re ordering promotional polo shirts for a one-off event to be worn by your employees and staff, you can get by with a less expensive, lower quality polo shirt than if you intend the shirts to be your employees’ daily uniforms. Likewise, if you’re giving out the promotional polo shirts to the competitors in a golfing charity event, quality will be important. While you should always opt for the highest quality that your budget will allow, there are times when quality can be a lesser consideration than price.

Polo Shirt Styling
There are many styles of polo shirts available, and each presents a slightly different image of your company and your product. A contoured ladies’ shirt in two colors may be an ideal promotional item for an event, but be too sporty looking for use as a uniform on the sales floor. Keep in mind the image that you want to represent of your company when choosing the style of promotional polo shirts that you’ll purchase.

Consider the Cost
The final cost of your polo shirt will be dependent on the base price of the shirt, plus any additional costs for printing and customization. Many promotional gift catalogs include the cost of printing your logo in one color and in one location in their base price, but be sure to check the details. In addition, there will usually be a setup cost for your order for each color to be used in the printing. There may also be additional costs for individual packaging and for special processing. The best way to be certain of the costs is to decide what you want, then request a quote from the supplier.

Choosing Colors
Depending on the shirt that you choose, you may have a wide choice of colors, or be confined to just a few. When deciding on a color for your shirts, be sure to take into account the effect of that color against the print colors of your logo or embroidering.

Embroidered or Printed?
Most shirts can be screen printed with one or more colors, but not all shirts are available with embroidered logos. If you want your logo or company name to be embroidered rather than printed, be sure to choose a shirt on which embroidery is offered. You should also expect to pay more for an embroidered shirt than you would for a printed shirt.

Where to Print?
There are three standard locations for printing on promotional polo shirts. The most common is on the left breast, where a pocket would be if the shirt has a pocket. The print area is generally about 125mm by 75mm – the size of a shirt pocket. The second area that may be printed is the right or left sleeve. The final area that is sometimes printed is across the shoulders of the back.

If you’re looking for promotional polo shirts or other promotional clothing items for your business, you’ll find an enormous selection of them at YesGifts.co.uk. Feel free to browse the selection, then contact an experienced account manager for assistance with your order.

Author: Tina Rinaudo
Source: articledashboard.com